Social media marketers sometimes overlook marketing on YouTube. Some people consider YouTube to be a social networking platform. Others perceive it as more of a video-on-demand service.
In either case, YouTube offers a plethora of marketing opportunities—especially if your target audience is on the platform and your competitors aren’t. YouTube has two billion monthly users globally and is the most popular internet platform among adults in the United States.
In that sense, it doesn’t matter if YouTube fits social network standards or not. It is more well-known than any of them. Effective YouTube marketing, however, is more difficult stated than done, with more than 500 hours of video added every minute. Let’s not look at how to use youtube for marketing.
What is YouTube Marketing?
YouTube has over two billion regular users worldwide, and a quarter of online consumers view videos for 10 hours and more every week. The platform is so comprehensive that it is available in 76 languages.
Not merely is your market on YouTube, however as the world’s 2nd most popular tool, YouTube could also assist you improve your SEO as well as company’s overall visibility. Marketers may use YouTube to present distinctive content that is simple to consume and share.
YouTube advertising can be an intimidating tool for companies. It combines video, among the most resource exhausting forms of media, with such a thoughtful plan, SEO. Which is the reason we have created this in-depth guide for equally YouTube experts and newcomers. We’ll walk you over every step with YouTube marketing, including creating a Channel on youtube and optimising content for SEO through executing a YouTube marketing campaign and analyzing video data.
YouTube Features You Can Use for Marketing
If YouTube is an important part of your company’s social media marketing strategy, the video giant just introduced a couple of new services to help producers manage their channels more efficiently. Here’s how to make the most of them for the best outcomes.
- Improved Comments – Both marketers and users should welcome comments since they are a terrific method to engage with your viewers and audience. It also enables you to learn more about a subject, receive comments, and, of course, seek out fresh ideas. For most users, though, garbage or spammy comments are simply a source of distraction. Recognizing that users do not want to see such comments when watching and sharing videos, YouTube introduces a ranking algorithm to reduce the exposure of spammy remarks.
- New Cards – The Channel card is the first card given by YouTube. This allows you to share your videos with other colleagues by linking them to other channels. This also allows you to improve your visibility like never before. Aside from that, this video-sharing channel is developing a slew of new card varieties.
- Subscriber notification – Marketers and content providers can use the new subscription notification function to notify their viewers whenever they upload a new video. According to YouTube, your subscribers will no longer experience FOMO (Fear of Missing Out) as a result of this upgrade. They may now sign up to receive emails and mobile notifications whenever a new video is published.
- Accessible subscription feed – YouTube’s new subscription feed makes it even easier by allowing you to update the YouTube “mobo” app and easily access the feed. This simple YouTube subscription feed, when combined with the subscriber notification tool, will keep your subscribers up to date on all of your current material.
- Better Creator Studio App – The YouTube team is also striving to improve the speed of the Creator Studio app. Even better, they’re incorporating some of the most often requested features, such as new notifications to assist marketers in taking action.
- Video Management Made Easy – YouTube has added two new tools to their content mobility management in response to user requests. For starters, they’ve made it easier for marketers to change custom thumbnails from their mobile devices. This was the most often requested feature. YouTube is now adding a monetization setting to their Creator Studio app, allowing marketers to enable or disable monetization of any video while on the go.
- 360 Degree Video – This is, without a doubt, YouTube’s coolest feature to date. According to Mariana De Felice, YouTube’s communication manager, the 360-degree functionality was created as an experiment to test how far they could “push the online video experience.” The majority of devices now have this capability. Users can utilize this functionality to see everything that is happening at a specific location.
Best YouTube Marketing Strategies
1. Create a YouTube channel for business
You can make a YouTube channel using your regular Google account, but only you will be able to view it. Furthermore, the account will be in your name, and depending on your privacy settings, viewers may be able to access your personal email address.
Multiple authorized users can log in at the same time with a Brand Account. Even if you don’t require it right now, it’s an excellent alternative to have on hand as your company expands. You may also build and manage many YouTube channels with a Brand Account.
2. Define Your Goals
Before you get into the nuts and bolts of bringing your video to life, it’s crucial to figure out what you want to achieve with it, just like you would with any good campaign or a piece of published content.
Do you wish to raise your brand’s awareness? Do you want to increase the number of incoming visitors to your website? Do you want to grow your channel’s subscriber base? How can you get more social shares? Or do something completely different?
Establishing a single goal early in the production process is critical because it allows you to focus the video’s content and approach on achieving it. It’s fine to have various YouTube channel goals, such as boosting brand exposure and gaining subscribers, but the best practice is to focus on one goal per video.
3. Identify Your Competitors
Make a list of three to five competitors, to begin with. If you’re not sure, use Google Ads’ free Keyword Planner to check which companies rank for your brand’s keywords. Alternatively, observe what channels come up when you search for the same keywords on YouTube. (Filter the results by Channel after you’ve pressed Search.)
Maintain track of important data such as subscriber numbers and consumption to serve as standards for the channel. Examine the keywords utilized in the headings and captions. Check what everyone else is saying about the videos throughout the comment thread. Their intended audience is expected to be comparable to yours.
Perform a SWOT assessment on each competition to discover their strengths, flaws, prospects, and dangers. It’s an excellent foundation for determining what works and what doesn’t, and where the Youtube page may build out a position.
4. Optimize your videos to get views
Creating and optimizing your video’s metadata is the first step toward becoming a YouTube marketing strategy pro. Simply said, metadata gives viewers information about your video, which includes your video’s title, description, tags, category, thumbnail, subtitles, and closed captions.
By including the appropriate metadata in your video, you can ensure that it is correctly indexed by YouTube and appears when people search for videos similar to yours. When filling up your information, be concise and plain; if you try to promote your material with unrelated terms, it may be eliminated. To learn more about optimizing your video for search, watch the video below.
Title
The title and description of your video, just like on-page SEO, should be optimized. When scrolling through a list of videos, people read titles first, so make sure yours is clear and appealing – it should pique searchers’ interest in your material or make it clear that your video will help them solve an issue.
Description
The first two to three lines (about 100 characters) of your video’s description will be displayed on YouTube. Viewers will need to click “Show more” to see the rest of the story. As a result, make sure to add crucial links or CTAs at the start of your description and structure the language in such a way that it promotes views and engagement.
Consider putting a transcript of the video in the description as well. Because your video is frequently packed with keywords, video transcripts might help you enhance your SEO significantly. Include links to your social media networks, video credits, and video-specific timestamps in the default channel description.
Tags
Then, in your tags, highlight the main keywords. Tags connect your video to others like it, broadening its reach. Tag your most significant keywords first when tagging videos, and attempt to include a fair mix of more common and long-tail keywords.
5. Design Catchy Youtube Thumbnails
When visitors browse YouTube, it’s the video thumbnails that they see first. It’s a tiny, clickable stationary picture that either captures their interest or allows them to browse past. YouTube will provide you with a selection of images from your posted video to act as this sample picture, however, this still image will seldom serve you effectively.
At a glimpse, you want something that catches your attention and explains what the video is all about. You really want that to catch the attention of your intended demographic to help them realize, “I have to see this!” A thumbnail provides your video’s initial impression, and it effectively affects whether viewers will click ahead. Creating good YouTube thumbnails not only improves your channel’s identity, yet additionally attracts viewers and draws more attention to your video. You can also use a background remover and photo editor for Youtube Thumbnail or free thumbnail maker to help make the best one for videos!
6. Post Regularly
It’s time to schedule your films for release now that you’ve finished creating and optimizing them.
YouTube has mostly overtaken traditional network television for most 18-34-year-olds. It hasn’t, however, completely supplanted expectations. People still want videos to be available on a regular basis, especially webisodes and series.
Examine your channel’s stats to discover if there’s a day or hour when viewers and engagement are particularly strong. Once you’ve figured out the optimal time to post, make it a priority to do so on a frequent basis during that window.
Scheduling software allows you to keep consistency on autopilot. You may upload and schedule YouTube videos in advance using the Creator Studio or a platform like Hootsuite, which allows you to cross-promote your video releases with postings on other social media networks all from one dashboard.
7. Create YouTube Playlists
Are you making videos with a certain topic in mind? Playlists might be just what you’re looking for! Playlists allow you to compile a collection of videos from your own and other channels into one place. Playlists not only assist to organize your channel and encourage users to watch similar content in the future, but they also appear individually in search results. Creating playlists makes your content more discoverable.
To make a new playlist, go to the video you want to add and click +Add to under it. Select Create new playlist from the drop-down menu. Click Create after entering the name of the playlist you want to highlight.
8. Run Youtube Ads
YouTube operates on a cost-per-view (CPV) basis, which means you only pay when someone watches your video ad. You won’t be charged for a view if your ad is skipped. The actual cost-per-click fluctuates depending on the competitiveness of the keyword, but it’s usually around $0.06. For local ad campaigns, most businesses start with roughly $10 per day, according to YouTube. Once you’ve established your daily campaign budget, YouTube will show your ad until it’s depleted.
Start Marketing With YouTube Now
Developing a YouTube following is not something that happens by chance. But, yes, it might seem like a slog if your market is saturated with competitors.
That is why it is advantageous to have a range of promotional strategies at your disposal. Even though several of the suggestions above involve more labor than most, each one may help you acquire more views on your network and, as little more than a consequence, more subscribers. If you’re prepared to boost your YouTube visibility and start experiencing actual business benefits, don’t wait to get started, and let us know how it goes!
About the Author:
Miguel Davao is a professional violinist and writes program notes for certain symphony orchestras and is a teacher at a local university in the Philippines. He particularly writes content on eCommerce, design, photo editing tools and content writing tips.
Currently, he works as a full-time writer at Removal.AI – fast growing start-up that offers image processing and AI background removal for ecommerce, web and app development and marketing automation.